Improving Animal Welfare & Honing Trainers’ Skills

Negative reinforcement is a bit like a train wreck: You know you should maintain speed and drive past it but you just can’t help slowing down to satisfy your curiosity. Recent interest in basic research on negative reinforcement sets the occasion to check our understanding of why animals need trainers who support the least intrusive principle for selecting behavior-change procedures.

This principle doesn't preclude the use of negative reinforcement per se; rather, it limits the use of negative reinforcement when it isn't necessary, i.e., when positive reinforcement-based procedures may be equally efficient and effective. All professions have ethical guidelines — that part of applied practice that science doesn’t (indeed can’t) address. And many of them adhere to the least intrusive principle, e.g., special education, mental health, medicine and law.

  • Learn about the well-known "Procedural Hierarchy" from the author.

  • Learn how to choose the most ethical procedure to change behavior.

  • Ideal for professionals - this is a technical talk. It's science-based and should be accessible to most trainers.

  • BONUS: Recording of an “unplugged” Q&A session. Due to the storms on 9/8, the original date, we couldn't do the full presentation, but attendees were able to ask Dr. Friedman questions!

  • Recording of a live webinar broadcast.

  • Included with Diamond Membership (see below).

How Do Professionals Choose Which Procedure to Use?

What does "least" intrusive mean and how do I know?

  • Do No Harm

    It can be hard to judge the appropriateness of common 'dog training' strategies because they have been suggested to caregivers so often, for so long.

    The good news is that science and ethics can help us make sense of this puzzle.

  • 2.5 Hour Recording of a Live Webinar

    Susan is one of those speakers that I never get tired of hearing. Her words are well-crafted works of art, designed to help us think our way out of the cultural fog surrounding much of dog training.

  • Bonus Material

    You'll get the webinar video, supporting handouts to help you understand the material more thoroughly.

    Also includes a recording of an hour and a half of Q&A with Dr. Friedman.

    2.5 CEUs pending.

What people are saying

5 star rating

Least intrusive Principles - Because we can!

Andrea Dvorak

The title is not even getting close to the richness of Dr. Susan Friedman's Webinar. It started of with basics and then dived into the deep end of behavior, ...

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The title is not even getting close to the richness of Dr. Susan Friedman's Webinar. It started of with basics and then dived into the deep end of behavior, seasoned with videos and experiences, citations of fellow behaviorists and scientists. This webinar is containing so much and tense information that I will listen to it a few times more to discover all the treasure in it. "Freedom is the competency to use behavior well."

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5 star rating

A gift!

Wendy Dahl

Grisha continues to offer a rich continuing education environment based in humane practices. Susan Friedman's calm and engaging approach to a weighty topic i...

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Grisha continues to offer a rich continuing education environment based in humane practices. Susan Friedman's calm and engaging approach to a weighty topic is a gift of expansion and understanding for my own practice. Their outreach partnership and loving hearts spark my intentions to be an advocate for my clients and their companion animals. Today's presentation was especially memorable with an unexpected extended session...so grateful!

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5 star rating

Spontaneous and inspirational

Małgorzata Szlendak

A very mature, deep and to the point Q&A session! I am thankful to those who posed their questions and to Susan for answering them in such a deep and mea...

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A very mature, deep and to the point Q&A session! I am thankful to those who posed their questions and to Susan for answering them in such a deep and meaningful way. Apart from referring to particular concepts and methods, Susan has taken me on a mentoring tour rather than on a teaching seminar, where knowledge and skills are paired with attitude and values. I truly recommend it and am looking forward to more :-) Grisha, thank you for making such a valuable meeting across the continents possible.

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Instructor

Psychology Professor Emeritus at Utah State University

Susan Friedman, Ph.D.

Dr. Susan Friedman pioneered the application of Applied Behavior Analysis (ABA) to captive and companion animals. ABA, with its roots in human learning, offers a scientifically sound teaching technology and ethical standard that can improve the lives of all learners.

She has written chapters on learning and behavior for three veterinary texts (Behavior of Exotic Pets, Clinical Avian Medicine, and Manual of Parrot Behavior), and is a frequent contributor to popular magazines. Her articles appear around the world in eleven languages. Susan has presented seminars for a wide variety of professional organizations around the world such as the Association of Avian Veterinarians, the European Association of Zoos and Aquaria, Moorpark College Exotic Animal Training and Management program, and NASA’s Goddard Space Flight Center. She has been nominated for the Media Award given by the International Association of Behavior Analysis for her efforts to disseminate to pet owners, veterinarians, animal trainers and zookeepers the essential tools they need to empower and enrich the lives of the animals in their care.

Ready to learn more about humane training and care?

It's your choice: buy this live webinar individually or get it (and a lot more) for FREE as a Diamond Member.

  • $29.00

    $29.00Susan Friedman Webinar: Why Animals Need Trainers Who Adhere to the Least Intrusive Principle (Archived Live Webinar)

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  • $29.99 / month

    $29.99 / monthDiamond Membership

    Great value! Access to ALL live and on-demand streaming content on the site, including this webinar. Over 40 courses with several hundred hours of video, growing every month! Also special events, student coupons, and other perks just for Diamond members.
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